Design by Firma

Design by Firma

Design by Firma

Intro about us

By Firma is a creative studio specialising in consumer brands, integrated campaigns, ecommerce and brand systems. Working across Europe and Asia, the studio helps brands turn strategy into scalable creative systems across campaigns, content and commerce. Founded by Creative Director Gergana Le Coq, By Firma combines strategic thinking with creative leadership to build brands that perform across every customer touchpoint.

Focus and our value

Culture-Driven
Local Insight
Global Perspective
Strategic Thinking
Contemporary Aesthetics
Detail-Obsessed
Visual Storytelling
Cross-Market Experience
Ideas First
Consistent Systems
Emotion-Led Visuals
Digital-First
Refined Identities
Flexible Collaboration
Craft-Focused
Thoughtful Execution

Industries

E-Commerce

Home & Interiors

Technology

Fashion & Beauty

Hospitality & Lifestyle

Real Estate & Development

Culture & Galleries

Wellness & Sport

Service

AI Led Digital Content

Brand Identity Strategy
Brand Guidelines

UI/UX Design

AI Production
E-Commerce

Digital Campaigns

Content Adaptations

Approach

Brand Identity & Applications

Brand Strategy & Guidelines

AI Stills & Video

Digital Content Production

UX/UI

We build identities for new launches and refresh existing brands repositioning for new markets or audiences. Each system is documented for in-house teams to extend across formats.

Logo
Visual Identity
VI Systems
Typography
Brand Guidelines
Brand Packaging
Brand Events

Brand Identity & Applications

Brand Strategy & Guidelines

AI Stills & Video

Digital Content Production

UX/UI

We build identities for new launches and refresh existing brands repositioning for new markets or audiences. Each system is documented for in-house teams to extend across formats.

Logo
Visual Identity
VI Systems
Typography
Brand Guidelines
Brand Packaging
Brand Events

Brand Identity & Applications

Brand Strategy & Guidelines

AI Stills & Video

Digital Content Production

UX/UI

We build identities for new launches and refresh existing brands repositioning for new markets or audiences. Each system is documented for in-house teams to extend across formats.

Logo
Visual Identity
VI Systems
Typography
Brand Guidelines
Brand Packaging
Brand Events

Clients

From early-stage launches to established names, we shape brand direction across European and Asian markets — and build the content that drives their digital and ecommerce channels. Clients span hospitality, real estate, sportswear, wellness, mobility, architecture, and lifestyle.