A Wild Take on Craft Beer. Born in the heart of Sumatra, Taru Sumatra is a bold, untamed beer brand with an identity as wild as its roots. We set the brand strategy, designed the logo, and built a full branding system that captures jungle adventure with cheeky typography, vintage flair, and a mischievous monkey mascot. From daring copy to standout packaging, every detail brings Taru Sumatra’s personality to life. Strategy, branding, and voice—all infused with jungle mischief.

  • Branding
    Copywriting
    Packaging
    Typography Design
    Product Design

The Taru Sumatra logo is a rich tapestry of monograms, layered to evoke a sense of heritage and craftsmanship. Inspired by vintage beer emblems and jungle mystique, we designed an interwoven mark that feels both established and untamed. The intricate monogram structure nods to tradition, while its bold, slightly mischievous execution keeps it modern and full of character. Every curve and letterform ties back to the brand’s adventurous spirit, making the logo a timeless yet playful symbol of Taru Sumatra’s wild identity.

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