Art direction and production of a series of below the line sales-focused e-commerce content, specifically tailored for the South Asian market, to effectively promote new brand products while educating consumers on their features and benefits. The approach ensures that messaging aligns with local preferences, visual aesthetics, and buying behaviors to maximize engagement and impact.
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Art Direction and production of below the line product content.
The campaign focuses on key products, promoted through engaging visuals and tailored messaging. Deliverables include 9 high-quality videos showcasing product features and benefits, and 9 still images reflecting the brand's essence. These assets aim to drive engagement, boost awareness, and increase sales across digital platforms.
We developed a comprehensive playbook with clear guidelines to ensure consistency and impact across all campaign elements, providing a cohesive strategy for content creation and execution.
The content was captured over 3 days in Bangkok, utilizing the brand's showroom facility for authentic settings, complemented by a studio house to capture additional creative visuals.